This article is sponsored content brought to you by George Weston Foods (GWF).
New-look Australian brand caters to the burgeoning garlic bread market
Tip Top Foodservice, the specialist foodservice bakery division of George Weston Foods, has launched a new product for the Australian foodservice sector, Garlic Slices. This launch coincides with a complete rebrand for the Australian Garlic Bread Co (AGB) range.
According to international trends, garlic bread is an increasingly popular menu item in the UK and US, with Australian dining trends expected to follow suit. The new AGB Garlic Slices are catering for an increase in demand for more premium, convenient options. The diagonal-cut slices take 4–5 minutes to cook and come packaged in convenient trays so venues are able to prepare only what is required.
“The new AGB Garlic Slices are particularly good for hotels, restaurants, caterers and cafes that want a premium garlic bread option. They’re not just your classic sub that you get from a pizza place,” explained Darren O’Brien, National Account Manager, Tip Top Foodservice.
“Designed to be taken straight from the box to the oven, the slices are not stuck together in the packaging so there is less likely to be damage and waste unlike other slices on the market,” O’Brien said. “On top of that, as the slices use margarine instead of butter, the product is low allergen and vegan friendly which is pivotal in today’s dining scene.”
The AGB Garlic Slices herald a new era for AGB which has been producing garlic bread in Australia for countless years. The refreshed brand caters for venues looking for restaurant quality bread without the price tag.
“AGB has been well known as the garlic bread that Australians love for almost two decades,” said Tim Lucas, Tip Top Foodservice’s Marketing Manager. “The new logo reflects AGB’s move in to premium convenience in 2018 with the launch of Garlic Slices and we’re excited to work with venues to see how they can incorporate it in to their new year menus.”
With six months frozen shelf life, the slices come in small cartons of 144 slices (separated into four trays for easy baking) that can be stored easily in the freezer and baked on demand for restaurant-quality, just-baked garlic bread.
The AGB range is available frozen nationwide via distributors. It includes:
Individual garlic slices
4.5” Garlic Bread for One
9” Garlic bread in foil
9” Herb bread in foil
9” Garlic bread horizontal cut
9” Herb bread horizontal cut
11” Garlic Bread in foil
See the full AGB range at tiptop-foodservice.com.au and contact your local distributor to place an order.
Visit George Weston Foods (GWF).
About GWF AND TTFS
Tip Top Foodservice is the specialist foodservice bakery division of George Weston Foods. The specialist division has an extensive product portfolio which includes many of Australia’s best loved brands including Tip Top®, Abbott’s Village Bakery®, Bürgen®, Golden®, Speedibake®, AGB®, Bazaar® and Top Taste®. For more information, visit:
About George Weston Foods
George Weston Foods (GWF) is one of Australia and New Zealand’s largest food manufacturers, employing around 6,500 employees across 60 sites. In addition to Tip Top, George Weston Foods portfolio includes Don®, KR Castlemaine®, Weston Milling® and Jasol®. For more information, visit: www.georgewestonfoods.com.au